Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%). Reasons for user demographic shift The same survey found that only 10% of US […]
Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization. Instead, business owners should familiarize themselves with all the available […]
Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set […]
Cybercrime continues to surge at an alarming rate, with predictions stating that the cost of these incidents will skyrocket to $8 trillion by 2023 and $10.5 trillion by 2025, according to the latest report from eSentire. This makes it imperative for businesses to be aware of the cyber threat landscape and take proactive measures to […]
The IT consulting industry in Canada is worth more than 85 billion dollars. Considering the increasing importance of digital services, it's no wonder they have such a high value. But many companies are choosing to outsource their IT services, using managed IT companies to handle their daily operations. Why do businesses of all sizes choose […]