Facebook’s 13-to-17-year-old users are declining despite the overall growth of the social media giant’s subscribers. A new survey by Pew Research Center found that only 51% of US teens are using Facebook, compared with Snapchat (69%), Instagram (72%), and YouTube (85%). Reasons for user demographic shift The same survey found that only 10% of US […]
Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization. Instead, business owners should familiarize themselves with all the available […]
Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set […]
As businesses face increasing cyber threats that risk destabilizing their operations, we all need to take lessons from high-profile threat incidents like the 23andMe data breach or MGM resort hack, Maintaining strong cybersecurity is more than just installing the right tools and technology or making the right decisions. We can’t just “set it and forget […]
Did you know that most people would prefer to bank online? A recent survey showed that 59% of respondents chose to use an app on their smartphone rather than visiting a bank in person. And by using cloud infrastructure, banks worldwide can make sure that they offer what their customers want and need. But it's […]
